Dove 10 vs 10

A campaign highlighting the dangerous trend of girls as young as 10 being exposed to anti-ageing skin care routines online. Damaging more than just their self esteem.

Kentucky-Fly

We turned the KFC Australia App into a travel app. Find a weird international menu item, bag it and we'll fly you to its home country to pick it up. Needless to say travel loving Aussies frothed over it. 

The Loudest Call

By calling Australia’s 15,391 pay phones at once we challenged Australia to finally notice and help its 46,000 homeless youth.

The Art of the Playlist

With fierce competition from TikTok and Apple, loyalty matters more than ever. We gave Gen Z more of the thing they come to Spotify for: self expression. With the help of AI we created over a million unique album artworks for playlists (each one inspired by the mix of music in their playlist).

Hermès Métamorphose

Hermès reveals its annual collections with a creative theme. We brought the 2014 Summer collection to life online using this theme : Métamorphose. Teaming up with director Julien Vallée, we used handmade film techniques to portray an enchanting chain reaction of change.

Hermès Vive Le Sport

To promote the Hermès 2013 Spring/Summer collection online we literally brought the range to life in a series of stop frame animations published on Hermes.com. We wanted to bring the Hermès standard in craftsmanship to online media. We spent over 1378 hours animating four 20 second films and banner assets.

Wonderbra Decoder

We created the first the first fully-dressed lingerie advertising campaign with some clever tech and mobile at its core. Anyone with a mobile phone could decode and transform our traditional media ads to reveal the secret behind the look. Everything was synced up and connected so people could buy directly from the ads.

The big turn on

This campaign is over 10 years old. I’ve included it because at the time it was experimental to work with influencers to launch a car in this way. We orchestrated a widespread social movement across Europe to ignite enthusiasm for 100% Electric Driving.