Bridget Jung
creative leader | bee keeper | kickboxer
Dove
Dove 10 vs 10
A campaign highlighting the dangerous trend of girls as young as 10 being exposed to anti-ageing skin care routines online. Damaging more than just their self esteem.
K-Fly
Kentucky Fly
We turned the KFC Australia App into a travel app. Find a weird international menu item, bag it and we'll fly you to its home country to pick it up. Needless to say travel loving Aussies frothed over it.
Whitelion
The Loudest Call
We showed Australia the scale of youth homelessness by making the country aware of something else that’s just as invisible as young people living on the streets: payphones. It’s easy to ignore 46,000 homeless youth. It’s much harder to ignore 15,391 payphones ringing out at once. For those that answered the call, a message from a young Aussie asked for their help with a simple call to action to make a donation at whitelion.org.au.
Spotify
The Art of the Playlist
We found a unique way to build loyalty among a tough crowd who dislike ads. With fierce competition from TikTok and Apple, loyalty matters more than ever. We focused on what draws Gen Z to Spotify: self-expression. Using AI, we created personalized album artwork for their playlists, making the platform experience even better. Our approach resonated with diverse subcultures, reversing declining brand metrics. We created over 1M artworks, attracted 2.5M site visits with over 31M impressions.
Hermès
Hermès Metamorphose
Set in a surreal jungle, this film directed by Julien Vallée shows objects from the 2014 Spring/Summer collection transforming—bracelets mutate into a Zulu mask, a leaf zips to reveal a wallet, a stiletto shoe becomes a bird—through handmade film techniques inspired by Hermès craftsmanship.